A product enthusiast based in sunny Malta ☀️ with a background in technology and design. Passionate about untangling complex problems and constantly striving to create the best user experiences.
Product Lead
Mar 2019 - Present
Casumo
Recruited, mentored and managed a strong team of 10 product managers.
Redefined the product vision in response to external forces from the industry, making it fully compliant and sustainable in the long term.
One of my biggest strengths is to step into projects and work with product managers and their teams to re-align and put the project back on track.
Implemented Mixpanel in the product which led to invaluable user insights.
Lead the re-design and re-write of the product’s core experience which led to faster game discovery for the user and faster product improvements.
Delivered an in-product promotional tool for our CRM team enabling them to create weekly campaigns without the need of weeks of development.
Seamlessly launched a rebrand of the flagship product across all markets.
Launched the product in new markets, including Japan.
Product Manager
Jan 2018 - Mar 2019
Casumo
A main contributor in a major restructure of the product cluster. This led to a 98% satisfaction rate in the new structure and how it was done.
Managed an 18-strong cross-functional team, majority of which worked remotely.
Kickstarted the re-design and re-write of a core part of the product.
Lead a currency migration in one of the biggest markets. This led to an increase in NDCs of 10% and a total of 250k accounts migrated seamlessly.
Delivered several compliance projects (Mobile Verification, Player Transactions, AML)
A main contributor in instilling a mentality of continuous improvement leading to shipping on a weekly basis.
Product Designer
Feb 2015 - Jan 2018
Casumo
Designed and delivered Reel Races, real time tournaments that disrupted the industry, increased LTV of our players and became the main USP.
Defined the vision and roadmap for the gamification / loyalty framwork.
Responsible for high profile campaigns, that increased acquisition and retention.
Lead campaigns from design to delivery which led me back into the PM role.
Product Manager
Mar 2013 - Feb 2015
Mr Green
Reported to the CEO, shouldering responsibility for the whole mobile product.
Designed and led the delivery of the mobile product which led to an increase of 200% GGR within 6 months.
Lead a team of 8 developers during an agile transformation.
Awarded employee of the year and presented the product vision several times to the board of directors.
Product Designer / Frontend
Nov 2011 - Mar 2013
GFI
Defined, Designed and Developed a cloud faxing solution for large enterprises.
Setup and defined user centred design methodology. Built wireframes, conducted user testing and heuristic analysis.
Designed and developed promotional landing pages for several products the company offered.
Mentored new UX recruits and introduced gamification in one of the products.
Worked on internal tools that facilitated day to day processes for the team.
Product Designer / Frontend
Nov 2010 - Nov 2011
Crimsonwing
Developed front end interfaces that are cross browser compliant.
Hands on experience with PHP and responsible for skinning ecommerce solutions like Magento, Hybris & Intershop.
Optimized e-commerce websites using PageSpeed and Yslow guidelines making them fast and performant.
Side Projects
stilloff
🚧 Work in progress
A travel product to solve the hassle of planning a trip
Education
MSc. Human Computer Interaction
University of Hertfordshire
Specialisation in User Experience and Gamification